So if you want a deep lesson on everything content marketing and storytelling – then you’re definitely listening to the right episode. That’s because we are thrilled to have the one and only C.C. Chapman join us for our tenth episode of Gen X Amplified!
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C.C. Chapman is a prolific speaker, author, content storyteller, podcaster, and consultant. Over the years he has worked with many corporate clients including Nike, American Eagle Outfitters, Coca-Cola, and HBO.
He is the best-selling author of two value-packed books: Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars that Engage Customers and Ignite your Business (which he co-authored with the wonderful Ann Handley), and also Amazing Things Will Happen: A Real World Guide on Achieving Success and Happiness.
C.C. is also the creator and host of the “Managing the Grey” podcast.
In addition to his content creation projects, C.C. also heads up a consultancy called Never Enough Days – that specializes in social good, cause marketing, and corporate responsibility.
On this episode, we chat with C.C. about the virtues of content marketing, and why as an entrepreneur it’s important to focus not just on the financial rewards, but also the greater good in life.
Key Highlights From This Episode:
- What is the best way to approach content marketing?
- Why making sure your ‘house is in order’ is vital for aspiring business owners.
- How everyone now has a broadcast studio in their pocket.
- Why writing a book can be extremely rewarding for your career.
- What was the main inspiration for writing Amazing Things Will Happen?
- And so much more!
Important Mentions from this Episode (with links):
- C.C.’s Personal Website
- Content Rules (book)
- Amazing Things Will Happen (book)
- Never Enough Days
- Lemonade by Eric Proulx
- “Amazing” by One Eskimo
- C.C. on Twitter
- C.C. on Instagram